I have always loved shopping for my little ones... all those sweet details, fun fabrics and colors... girly-girl matching sets and precious little boy outfits too. Now that they are 8, 6, and 5, my three are definitely developing their own opinions and senses of style. I won't go into all their preferences and stages, but wanted to share my favorite brands and stores -- where I have found I can put together wardrobes one, two, or all of them like -- that are still presentable and age-appropriate (and cute!).
CWD Kids - great source for themed clothing (4th of July, animals -- I found outfits for my daughter's Panda Party here), as well as some boutique brands, lots of fun, mod prints for girls and cute tees for little boys.
Gymboree - regularly comes out with themed collections with mix and match options for boys and girls; always lots of matching accessories - jewelry, purses, shoes, socks -- and lately scarves. Join the free rewards program for reward certificates and other perks. Frequent sales and Gymbucks.
Hanna Andersson - organic jammies and oko-tex certified pieces, fun prints and stripes, matching brother/sister holiday outfits; love their Hanna-Me-Downs program; great deals can be found at their outlets.
Indygo Artwear - an incredible South African brand; absolutely gorgeous clothing made from fabric hand-painted in Cape Town... we have many sets and dresses from Indygo - just beautiful and unique; carried at boutiques, some online shops like A Child's Closet and can also be found from sellers on ebay.
Janie and Jack - Gymboree's pricier brand, aimed at grandparents and gift-givers... known for nostalgic prints and attention to detail.
Lilly Pulitzer - fun & bright! love the printed shift dresses; have been known to buy matching dresses for my girls and myself.
Mini Boden - excellent quality, fun prints, cute tees for boys and girls; frequent %-off deals and free shipping.
Naartjie - 100% pre-washed cottons - easy to mix and match color collections, good prices and sales; 11 new collections are released each year from this super-fun South African brand.
Petit Bateau - great cotton basics for boys and girls, nice jammies and unders; post on my Parisian shopping sprees here; I've since also ordered from them online... I like their tees for myself too and they recently started carrying men's.
Strasburg - lovely smocked dresses and special occasion-wear.
Target - of course!
Wheat - amazing Danish brand I found in Charlottenlund last summer. Sold at many shops in Denmark and also available in a few other countries and the UK. This website will ship throughout Europe and to many Asian countries, as well as some places in the Middle East. I've not been able to find in the US.
Wooden Soldier - another great source for special occasion dressing -- my children's Easter and Christmas outfits are usually from here or Strasburg.
I have also found great pieces at crewcuts, Gap, Nordstrom, and Old Navy but I don't check them very often. Nordstrom carries boutique brands and has also most recently added some Hanna and Mini Boden. Some other boutique brands I really liked and bought when my little ones were smaller are Baby Lulu, Baby Nay, Icky Baby, Pineapple Kiss, Soup and Zaza Couture.
Emma Saxton makes beautiful hair bows - loads of colors, styles, and sizes, plus "made to match" styles that will coordinate with collections from stores like Gymboree, Naartjie, and Hanna Andersson.